23 November 2020
Davis County Tourism Rebrand to Discover Davis – Utah’s Amusement Capital
We are so excited to announce our rebrand to Discover Davis — Utah’s Amusement Capital!
Amusement means something different to everyone, whether that’s the thrills of riding a Lagoon roller coaster, adventuring at Antelope Island State Park (the gateway to the Great Salt Lake), hiking and biking our 500+ miles of trails, swimming with stingrays at Seaquest, hitting the slopes at one of nine ski resorts located within an hour, golfing at one of 10 local courses, enjoying the arts, shopping at places like Station Park and dining in one of our 400 restaurants. Located just north of Salt Lake City and minutes from the Salt Lake International Airport, you’ll find all this and more waiting to be discovered in Davis.
The Discover Davis rebrand comes at a time when locals and visitors are spending more family time together and looking for ways to enjoy our local area. Our new logo captures these moments and places in the colors and curves, communicating Lagoon’s gravity-defying Cannibal ride, the iconic Wasatch Mountains that serve as a backdrop for our beautiful community, the gentle waves of the Great Salt Lake, stargazing the dark skies at Antelope Island, and Hill Air Force Base planes rocketing through the sky. It’s also the stamp on our new “Find Your Haven” campaign, encouraging everyone to discover Davis and create lifelong memories.